Go On UK creates marketing team

Go On UK, the charity founded by the Government’s digital advisor Martha Lane Fox and supported by brands including the BBC, Talk Talk, E.on and Lloyds Banking Group, is ramping up its marketing capability ahead of its full launch in November.

Go On UK

The charity, which aims to make the UK the most digital nation in the world, is looking to appoint its first marketing and communications director and a partnerships marketing director.

The marketing and commutations director will be responsible for developing the organisation’s strategy and engaging consumers. The partnerships director will work to galvanise existing partnerships with brands as well as seek out new partners.

Earlier this year a host of brands including Everything Everywhere, The Post Office and Age UK lent their support to the initiative and pledged to share expertise and resources to help individuals, SMEs and charities make better use of technology and digital platforms so that they are better equipped for a digital economy.

Marketa Mach, CEO of Go On UK, who joined in May from Apple where she was head of digital EMEIA, says that the organisation is preparing to set out what these founding partner brands will contribute under the partnership in November. The second phase of the launch will follow in spring 2013.

Lane Fox is the UK’s so-called “digital champion” and chairs the Government Digital Service Advisory Board.

UK consumers currently spend longer online than any other European nation, according to the latest ComScore figures, which reveal that the average UK person spent 37.9 hours online in June, well above the European average of 25.9 hours.

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