Kallo Foods top marketer departs

Kallo Foods marketing director Elaine Underwood is leaving the business as part of senior management shake-up at parent group Wessanen UK following its acquistion of fairtrade tea brand Clipper Teas.

KalloFoodsPic

Underwood will leave the company at the end of August and be replaced by Clipper Teas’ marketing and commercial director Gill Hesketh. Hesketh will take on an expanded role, overseeing marketing activity for all of Wessanen’s product portfolio in the UK.

Prior to joining Clipper Teas in 2007 she was global marketing manager at Bacardi.

Additionally, Kallo Foods commercial director Alan Bird has been promoted to an expanded role across the group. He joined last year from Premier Foods and has also held senior roles at Britvic, Interbrew and Kettle Foods.

The reshuffle comes as Kallo Foods prepares to launch its first TV advertising campaign this autumn using its revamped ‘Thought for Food’ brand positioning. Underwood, who has been at the company since 2009, spearheaded the brand overhaul last year, which included a new logo and a greater focus on its rice products.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here