E.on parts ways with top UK marketer Davies

E.on’s UK marketing director Jeremy Davies is to leave the business after four years to take up the chief marketing position at the Commercial Bank of Qatar, prompting a restructure of its senior marketing and sales teams.


Davies will leave the business in October to become the executive general manager and chief marketing officer at the banking firm. He will be replaced by sales director Anthony Ainsworth, who will take on a expanded role as sales and marketing director.

Customer operations director David Bird will assume marketing responsibilities for the company’s residential customers.

Ainsworth will head up a new sales and marketing division, to be formed in October, that will house E.on’s business marketing, digital, marketing communications and customer insight teams.

E.on insists that Davies departure will not affect its marketing plans, adding: “our teams will continue their great work to help us further engage with our customers.”

The changes come at the end of an eventful 18 months for the company’s marketing team. Earlier this year, it overhauled its sponsorship strategy to focus on community events such as local sports tournaments and music gigs across the UK. It also appointed head of marketing communications Darren Carter to manage its through-the-line marketing strategy last September. The company is also rolling out a wider strategy to “reset” its relationship with customers and communicate its sustainability initiatives.

Davies joined E.on from banking firm Abbey in 2008 where he was brand and communications director. Ainsworth joined the company in February from car hire brand Avis and prior to that held positions at Abbey and Lloyds TSB.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here