Metro beefs up social strategy
Lara O'ReillyUrban freesheet Metro is looking to make the insights from its social media channels as significant to its product and marketing developments as other forms of market research and data.
Month: August 2012
Grocery sales bounce lifts Tesco
Mary-Louise ClewsTesco’s turnaround plan is showing signs of working as industry data shows its sales performance improving in a month when the supermarket sector registers growth at a rate almost twice the previous period.
Government reveals post Olympic tourism plans
Mary-Louise ClewsThe Government will pump £8m on marketing Britain to the Chinese next year in a bid to treble the number of tourists coming to the UK.
Groupon shares tumble as revenue disappoints
Lara O'ReillyGroupon’s shares plummeted by as much as 20 per cent after the revenue the daily deals site posted for its second quarter failed to meet investors’ expectations.
FT owner unites with brands for college
Seb JosephPearson Publishing is to launch its own college offering business degrees developed with brands including BT and Cisco, the first time a FTSE 100 company has directly developed a degree course.
Adidas takes sponsors gold
Russell ParsonsAdidas has emerged as the clear winner among official sponsors of the London 2012 Olympic Games with its sponsorship of Team GB leading to a spike in positive sentiment about the sports brand.
Social networks should be better at insight
Michael BarnettApp.net, a new paid-for social network in the Twitter mould, is setting itself up as a rival of free-to-use social media. Whether it works or not, it will highlight the fact that sites such as Twitter and Facebook have yet to monetise their most important asset – data.
C4 claims ‘Olympic effect’ for Paralympics
Lara O'ReillyChannel 4 claims to be experiencing “the Olympic effect” when it comes to advertiser demand around its Paralympic coverage later this month, but media agencies have expressed caution over the uplift clients are likely to experience from the event.
London 2012: Top five lessons for sponsors
Seb JosephAs London 2012 comes to a glorious end, Marketing Week looks at the top five lessons backers of future Olympics and other events can apply to their sponsorship strategies.
VisitBritain aiming to net Games-inspired tourists
Mary-Louise ClewsBritish tourism is to launch a ‘major’ advertising campaign immediately following the Paralympics closing ceremony to capitalise on the country’s global exposure during the Games.
Apple could replace Orange fiction prize backing
Mary-Louise ClewsApple are in advanced talks to replace Orange as the sponsor of the annual women’s fiction prize, according to a report.
Team GB readies crowdsourced push
Seb JosephTeam GB is asking London 2012 fans to submit their own content for an online scrapbook of memories from the Games as part of a wider move to maintain the level of interest in sports following the national team’s success at this year’s event.
Google to cut 20% of Motorola workforce
Lara O'ReillyGoogle is set to cut about 20 per cent of Motorola’s workforce as it looks to revive the phone maker it acquired earlier this year by focusing on building premium smartphones.
London 2012: Brand winners
Seb JosephAs the curtain closes on the London 2012 Olympic Games, Marketing Week picks out the best marketing campaigns showcased at the London 2012 Games.
Branded tobacco packs in balance as consultation ends
Mary-Louise ClewsHealth organisations are today hoping their efforts have been enough to persuade the Government to introduce plain packaging for cigarette packs.