Samsung rolls out Paralympic campaign
Seb JosephLondon 2012 sponsor Samsung is inviting 50 Paralympians to create digital content as part of a raft of global marketing initiatives launching to mark the start of the Paralympic Games.
Month: August 2012
YouTube unveils Football channel
Seb JosephYouTube is partnering with online video distributor Rightster to launch a football highlights channel, as the search giant steps up efforts to position its video platform as an entertainment destination to rival TV.
McDonald’s in first push for charity venture
Rosie BakerRonald McDonald House Charity is launching its first national advertising campaign in a bid to raise awareness of its work.
WPP trims revenue forecast
Lara O'ReillyWPP, the world’s largest marketing services group, has trimmed its full year revenue forecast, blaming the ongoing Eurozone crisis and a slowdown in advertising growth in the US.
Telemarketers face clampdown after complaints spike
Russell ParsonsRegulators are gearing up for a clampdown on rogue telemarketers after fresh data showed complaints about unwanted marketing calls more than doubled in the last 12 months.
Nationwide launches account switching ads
Rosie BakerNationwide is launching an advertising campaign highlighting its mutual status to encourage customers to switch to it from banks.
Direct Line focuses on service in brand overhaul
Russell ParsonsDirect Line is ditching Chris Addison and Alexander Armstrong and introducing its first ever strapline, “take the direct line”, in a marketing campaign that repositions the insurer as a customer service-led brand.
Locog tube campaign thanks sponsors
Seb JosephOlympic organisers have extended the outdoor marketing campaign thanking all 53 sponsors of the London 2012 Games for their investment to London tube stations, claiming that without the backing from the likes of Coca-Cola and McDonald’s there would be no “moments that last forever.”
Dairy Crest appoints Stella Artois marketer
Seb JosephDairy Crest has appointed Stella Artois’ European marketing director James Watson to manage the development of its food brands.