More than 11 million people watched Channel 4’s coverage of the Paralympic opening ceremony last night (29 August), around four times as many viewers that tuned in to watch the Beijing event, according to unofficial overnight figures.
Unilever could be about to launch a chain of branded tea shops to drive growth of its tea brands.
Pernod Ricard has credited its marketing strategy in helping deliver its biggest sales jump in four years.
If your team has developed a superb strategy or campaign thanks to data insight, then it’s time to enter the Data Strategy Awards 2013.
British Gas is to crowdsource ideas from 50,000 people on what they want from an energy company as part of its wider efforts to regain the trust of UK homeowners.
Barclays has named retail banking boss Antony Jenkins as its new chief executive with a brief to restore the bank’s battered brand reputation.
Play.com is preparing to launch a loyalty programme that uses social media data to reward customers that promote the brand most on social channels.
Even the world’s leading retailers are still feeling their way when it comes to cross-channel operations, reveals research seen by Marketing Week. Lucy Fisher reports.
Some of you will have seen the recent news story regarding Cecilia Giménez – the 81-year-old Spanish parishioner who undertook an unauthorised attempt to restore a prized Jesus Christ fresco in her local church in Zaragoza.
When the end came, last Thursday, it came more from exhaustion than anything else. After a decade of rumours and accusations of drug use, Lance Armstrong finally reached his limit.
Amazon has expanded its daily deals service from the US to London as it bids to take on established players such as Groupon and LivingSocial in the region.
Avis is no longer declaring “We Try Harder”. After 50 years, it’s dropped one of advertising’s most famous straplines.
Philips has promoted its senior marketing director of consumer and lifestyle products in the UK and Ireland, Joanna Elliott, to become managing director of the division.
In her keynote speech at this year’s Edinburgh TV Festival, Elisabeth Murdoch warned television executives that “traditional” players ignore new digital platforms “at their peril” and that a direct relationship with the viewer is essential to ensure survival.
Marks & Spencer is introducing augmented reality to its autumn fashion advertising campaign, one of a raft of digital marketing initiatives being tested as the retailer looks to revive flagging clothing sales by better integrating its on and offline business.