News Corp digital chief to leave
Russell ParsonsNews Corporation’s digital chief Jonathan Miller is to leave the media giant next month.
Month: August 2012
Apple and Samsung fined for patent infringement
Russell ParsonsA South Korean court has ruled Apple and Samsung both infringed each other’s patents when designing some of their mobile devices, banning products by both from sale nationally.
Channel 4 readies values based brand push
Lara O'ReillyChannel 4 is readying a brand marketing push to be “more explicit” about its public service remit in a bid to change people’s preconceptions of it.
Greenpeace launches Star Wars attack on VW
Rosie BakerGreenpeace is resurrecting its longstanding campaign against Volkswagen’s green claims with a second Star Wars-themed attack that could raise eyebrows at film producer Lucasfilm.
Your next brand ambassador
Seb JosephWith this year’s Paralympics set to be the biggest in history, Team GB’s athletes are poised to take the stage and make their mark on the Games and the British public. Marketing Week picks out the top ten athletes that could deliver gold for brands during and after the event.
‘Channel 5 is not cool’
Lara O'ReillyChannel 5 has admitted its brand is not as “cool” as its contemporaries, adding that its aim is not to be first with new technologies but to focus on being fun.
Lynx celebrates Facebook milestone with film
Seb JosephLynx has launched a ‘Thank You’ film for its Facebook fans after becoming the first Unilever brand to reach one million fans on the social network in the UK and Ireland.
Ocado must stay true to its roots
Rosie BakerOcado is prepping a major marketing drive later this year to attract new customers and reverse its sluggish performance of late. It has also signalled that it will take on the traditional supermarkets on price, but if it wants to grow it must not get caught in the price wars that have engulfed the sector.
E.on parts ways with top UK marketer Davies
Seb JosephE.on’s UK marketing director Jeremy Davies is to leave the business after four years to take up the chief marketing position at the Commercial Bank of Qatar, prompting a restructure of its senior marketing and sales teams.
Ocado plots acquisition drive
Rosie BakerOcado is plotting a major acquisition campaign to highlight its points of difference as it looks to arrest declines in its share of the grocery delivery market.
Olympics boost for UK ad spend weaker than forecast
Branwell JohnsonCarat has cut its global advertising expenditure forecast for this year and 2013, with UK growth cut by more than one per cent.
‘TV neither broken nor breaking’, says report
Russell ParsonsA major new report has rejected claims that the rise of digital channels and on-demand services has left the television advertising market “fundamentally broken”, arguing that there is still no viable alternative for a company looking to launch a new brand, product or service.
Sainsbury’s readies movie streaming service
Rosie BakerSainsbury’s battle with Tesco has intensified after announcing it is to follow its rival by entering the increasingly competitive movie streaming market.
Excel centre seeks naming rights partner
Russell ParsonsThe owner of London’s ExCel centre is hoping the exposure received during the London 2012 Olympic Games will help it land its first title sponsor.
Top of the pop-ups
Jonathan BaconThe summer is a time for brands to venture outside their comfort zones. And this year, many have used the Queen’s Diamond Jubilee and the London Olympics as inspiration for temporary stands and shops where marketers can engage customers through innovative, immersive experiences. Jonathan Bacon takes a stroll around London and beyond in search of the most attention-grabbing pop-ups.