Month: September 2012

cigarettes

JTI ramps up attack on plain cig packs

Rosie Baker

Benson & Hedges and Camel owner Japan Tobacco International (JTI) is ramping up its attack on the Government’s proposals to introduce plain tobacco packaging, with a campaign focusing on the potential damage it would have on the economy and small business.

graduate

Do marketers need a degree?

Marketing Week Reporters

The introduction of higher tuition fees has sparked predictions of a long-term decline in the number of graduates entering the marketing industry. But instead of viewing the drop as trigger for a potential dearth in top talent, some in the industry believe brands should take the opportunity to draw from a more diverse pool to find future marketing leaders.

iphone5

Apple apologises for ‘frustrating’ Maps

Lara O'Reilly

Apple’s CEO Tim Cook has taken the surprising move of apologising for the “frustration” experienced by customers using its Maps service and encouraging users to download alternatives from rivals such as Google, Microsoft and Nokia while it improves the app.

SergioTacchiniPic304

Sergio Tacchini eyes premium status

Seb Joseph

Sergio Tacchini is to target high-earning consumers with “targeted” marketing initiatives and sponsorship campaigns around individual sports as it looks to exploit what it claims is a renewed growing market for fashion focused premium sportswear.

AsdaPic304

Asda ramps up price focus

Russell Parsons

Asda is ratcheting up its focus on price promotion by cutting the price of a raft of “everyday essentials” to £1, just as its rivals appear to be shifting focus to loyalty and rewards.

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