Benson & Hedges and Camel owner Japan Tobacco International (JTI) is ramping up its attack on the Government’s proposals to introduce plain tobacco packaging, with a campaign focusing on the potential damage it would have on the economy and small business.
The introduction of higher tuition fees has sparked predictions of a long-term decline in the number of graduates entering the marketing industry. But instead of viewing the drop as trigger for a potential dearth in top talent, some in the industry believe brands should take the opportunity to draw from a more diverse pool to find future marketing leaders.
Apple’s CEO Tim Cook has taken the surprising move of apologising for the “frustration” experienced by customers using its Maps service and encouraging users to download alternatives from rivals such as Google, Microsoft and Nokia while it improves the app.
Barclays’ money transfer service Pingit is acquiring more new customers than its other online channels, the bank claims.
Tesco is introducing a series of videos highlighting innovation across the business in a bid to rebuild consumer trust and calm city nerves ahead of its half year results next week.
BlackBerry maker RIM is preparing a major marketing drive to “aggressively” drive sales after reporting a smaller than expected loss and increased sales in the second quarter.
Marketing Week Live (MWL) is to launch an “Out of Home Media” Zone as part of its plans for the 2013 event.
Sergio Tacchini is to target high-earning consumers with “targeted” marketing initiatives and sponsorship campaigns around individual sports as it looks to exploit what it claims is a renewed growing market for fashion focused premium sportswear.
Molson Coors’ decision to pull Animée from shelves should see the end of female-friendly beer brands with brewers instead focusing on changing perceptions of beer amongst women.
Vodafone has drafted in agency executive and former Sony and Mini marketing head Barbara Haase to lead global branding strategy.
Marketing Week’s sister brand eConsultancy has this week published a report relooking at Mary Portas’s high street review from earlier this year through a digital lens.
Brands must create a purpose beyond profit to regain consumer trust in big business and Government, say brand and communications experts.
Samsung has signed the first paid-for product placement deal with The X-Factor reality TV series that will see its products used by the show’s judges and contestants.
TalkTalk is reading the second wave of its multi million pound YouView marketing activity with a call to action campaign encouraging its customers to request a set top box.
Asda is ratcheting up its focus on price promotion by cutting the price of a raft of “everyday essentials” to £1, just as its rivals appear to be shifting focus to loyalty and rewards.