Asos to launch weekly magazine app

Asos.com is to launch a weekly magazine via an iPhone app to capitalise on the growing demand for mobile content and commerce opportunities.

Asos Fashion Up iPhone App

The free app, called Fashion Up, will only be available for iPhone and iPod Touch devices initially. An Android app is planned for later this year.

Fashion Up’s content will include fashion trends, celebrity style features, street style, and fashion and beauty how-to guides as well as exclusive music content.

It will available globally and created by the same team that puts together the monthly Asos print magazine given to all customers free of charge.

Layout for the mobile magazine pages will be specifically designed for smaller screens and it will include click to buy functionality so that fans can buy products directly from the pages.

Available from today (3 September) weekly content will be delivered to users every Monday.

The first issue features an exclusive acoustic performance form indie band Two Door Cinema Club and nail guide from WAH Nails salon.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here