JackpotJoy invites Britons to have “more daft fun”

Bingo website JackpotJoy.com launches £4m campaign inviting the nation to have “more daft fun”.

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A TV ad, created by the brand’s newly appointed agency Isobel, airs from today and features a pair of pensioners racing their mobility scooters around a racetrack.

Barbara Windsor then invites consumers to share what they would do “Just for the Jackpotjoy of it”. PR activity and a social media engagement programme will also feature as part of the £4m push.

Michael Saunders, managing director of JackpotJoy.com says: “The Jackpotjoy.com brand is all about having a bit of fun and we hope to inject a bit of that daft fun into everyone’s everyday lives – whether that’s having a fun flutter on Jackpotjoy.com or inspiring people to do something daft ‘Just for the Jackpotjoy of it’.”

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