Facebook pals are easily lost

Facebook’s trial launch of adverts in users’ newsfeeds marks a tempting but risky move for brands wanting to market to the social network’s 1 billion users.

Brands have spent the past two years learning how to engage in the social space by setting up Facebook pages and creating campaigns to increase the number of Facebook ‘likes’. The lessons learned are that brands need to earn the right to appear in a consumer’s updates.

Tempting as it is to apply old, push-based advertising models to new channels, brands must adapt to fit social media, and learn to trust consumers to make decisions.

Oliver Felstead, managing director UK & EMEA, Coupons.com

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here