Google+ is no minnow in the bathtub of social networks

The gist of your Google+ piece was that it was still too small to be taken seriously by marketers. Better the big, warm bath of Facebook.

We started working on the Google+ launch in January and the pace of change is awesome. I recall a meeting when the user interface changed mid-meeting unbeknown to our client. Impressively, the client was unphased.

We know Google+ is far from perfect. But we buy into its vision for socialising the web. Google+ is not a website nor is it the Facebook killer. It is a connective tissue for everything you do across the web.

That’s an exciting road. And if brands such as Cadbury want to be on that journey, why not others? Everyone looks the same on Facebook. So don’t criticise Google+ for being interesting.

Paddy Griffith, partner, Work Club

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