Nestlé bolsters Kit Kat Chunky line-up

Nestlé is to launch ‘Chunky White Chocolate’ as the next addition to its Kit Kat Chunky lineup in the UK after the variant was found to be the fastest-selling of four limited edition bars during the brand’s crowdsourcing campaign earlier this year.

KitKatchunkyWhite
Nestle’s Kit Kat ‘Chunky White Chocolate’ variant was found to be the fastest-selling of four limited edition bars during the brand’s crowdsourcing campaign earlier this year.

The limited edition bar will go on sale from next week (17 September) and will be supported by outdoor promotions and in-store activity.

It first went on sale in February as part of Kit Kat’s ‘Choose a Chunky Champion’ campaign which asked fans to vote for the next permanent flavour of its Kit Kat Chunky range. The ‘Chunky Peanut Butter’ variant won the contest but the white chocolate edition was the “fastest-selling” of the four bars in some retailers, according to Nestlé.

It is hoped the launch which will capitalise on a strong year for the Kit Kat brand, which reported a 12.7 per cent hike in sales in the 12 months to 31 August.

Nestlé is ramping up its focus on product development and marketing this year in a bid to offset a slump in demand in its key European and North American markets.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here