Nestlé bolsters Kit Kat Chunky line-up

Nestlé is to launch ‘Chunky White Chocolate’ as the next addition to its Kit Kat Chunky lineup in the UK after the variant was found to be the fastest-selling of four limited edition bars during the brand’s crowdsourcing campaign earlier this year.

KitKatchunkyWhite
Nestle’s Kit Kat ‘Chunky White Chocolate’ variant was found to be the fastest-selling of four limited edition bars during the brand’s crowdsourcing campaign earlier this year.

The limited edition bar will go on sale from next week (17 September) and will be supported by outdoor promotions and in-store activity.

It first went on sale in February as part of Kit Kat’s ‘Choose a Chunky Champion’ campaign which asked fans to vote for the next permanent flavour of its Kit Kat Chunky range. The ‘Chunky Peanut Butter’ variant won the contest but the white chocolate edition was the “fastest-selling” of the four bars in some retailers, according to Nestlé.

It is hoped the launch which will capitalise on a strong year for the Kit Kat brand, which reported a 12.7 per cent hike in sales in the 12 months to 31 August.

Nestlé is ramping up its focus on product development and marketing this year in a bid to offset a slump in demand in its key European and North American markets.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here