Pepsi readies Michael Jackson TV spot

Pepsi is to launch a TV spot starring Michael Jackson to celebrate the 25th anniversary of the pop artist’s ‘Bad’ album as part of it’s global music-themed campaign ‘Live for Now’.

The 15-second advert is soundtracked by a remix of ‘Bad’ by Dutch music producer Afrojack. It features various images of the late singer taken from music videos from the album including Smooth Criminal and Man in the Mirror.

In May, Pepsi announced an exclusive global partnership with the Michael Jackson’s estate as part of its marketing strategy to target teenagers through pop music via its ‘Live For Now’ platform. Pepsi will roll out a raft of promotions around the deal including in-store promotions and digital activity.

The brand’s relationship with Michael Jackson started in 1983 when the singer and his brothers fronted Pepsi’s ‘New Generation’ campaign. A year later the singer was burnt during the filming of a Pepsi advert when his hair accidentally caught fire.

Pepsi will launch the ad in the US tonight (18 September) before launching the advert online.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here