The supermarket will donate to the cause through an in-store stock donation campaign, merchandise sales and staff and customer fundraising.
It is inviting customers to support Stand up to Cancer in a number of ways.
- Purchases of selected products will make a donation on customers behalf
- Option to add a £1 donation to their shopping bill online or in-store
- Stand up to Cancer wristbands and pin badges
- A text donation promotion in partnership with Tesco Magazine
Tesco will also give customers Stand up to Cancer donation bags so that customers can donate their unwanted goods to be sold at Cancer Research UK stores.
The supermarket’s ten-year partnership as the lead sponsor of Cancer Research’s Race For Life fundraising event came to an end last year when the charity restructured its commercial partnerships in order to secure a larger number of smaller partners for the event. Tesco is still involved in the event.
The event, launched in partnership with Channel 4 will include a series of TV programmes, fundraising events and a live TV finale on 19 October fronted by celebrities including Alan Carr and Davina McCall.
It follows a similar initiative in the US that has raised more than £100m to fund research into cancer prevention and cures, since launching in 2008.
Money raised through the Stand up to Cancer campaign will fund UK based clinical research.