Boots and Macmillan introduce in-store advisers

Boots parntering with Macmillan Cancer Support to place cancer advisers within its pharmacies as part of its efforts to improve the health services it offers customers.

Boots to introduce Macmillan cancer advisers to stores
Boots to introduce Macmillan cancer advisers to stores

More than specially trained 500 Macmillan Information Pharmacists will be in Boots’ high street stores to offer convenient, face to face advice to cancer sufferers and their families.

The newly created roles are the result of research that found a third of people affected by cancer felt that they had insufficient information and support outside of their healthcare team.

The initiative has also been developed to help deal with the rise in the number of people dealing with cancer in the UK, which is set to double to four million people by 2030.

Boots and Macmillan will use DM, email and their own community networks to promote the service.

A further 4,000 members of Boots’ healthcare teams have received specific training to improve their ability to help people affected by cancer.

Ciarán Devane, chief executive of Macmillan, says: “Macmillan and Boots UK believe that by sharing expertise and working together, we can reach even more of the millions of people affected by cancer than we are currently. Improving access and connecting people to Macmillan information and support in Boots stores will help us achieve our joint ambition to improve the lives of everyone affected by cancer and help build a legacy in the local community.”

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here