Facebook boosts marketing developers’ profiles

Facebook has formed a “strategic preferred marketing developer” group of the most valuable third party companies that use its software to offer services to marketers as it looks to speed up the roll out of mobile ad formats and measurement services.


“Strategic PMDs” form a new elite tier above the initial PMD group it established earlier this year. It has been created to make it easier for marketers to find the largest and best partners that use Facebook’s ecosystem for marketing and analytics products.

Companies in the new group – which include Salesforce, Adobe and Glow – will sit on an executive council with Facebook to work on the co-development of its marketing product strategy. They and their brand customers will also get early access to alpha and beta project trials.

David Fischer, Facebook’s vice president of advertising and global operations told delegates at Dreamforce in San Francisco, where he launched the programme: “We want to make sure we get these things to market quickly. We have an important role to move forward quickly and market effectively.”

Strategic PMDs will be allowed to advertise their status with Facebook with a badge on their Facebook pages and own marketing materials.

A Facebook blog post says: “The Strategic PMD title is the highest distinction of excellence we have ever offered to our marketing developers and signifies our interest in building a relationship forged in the true spirit of collaboration and mutual value creation. The goal of this initiative is to strengthen Facebook’s ability to meet client needs and accelerate the transition of marketing on mobile devices.”

Facebook’s founder and CEO Mark Zuckerberg asserted earlier this month that mobile is key to his company’s future. He claimed that iPhone users browsing Facebook on its dedicated iOS app are viewing “double” the amount of content than other users, which could make its advertising proposition more appealing to brands.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here