Barclaycard’s Freedom relaunch offers more value
Rosie BakerBy relaunching Freedom in this way, Barclaycard is recognising that the previous scheme didn’t add enough value for customers.
Month: September 2012
Cricket chiefs eye social media to boost reach
Seb JosephThe International Cricket Council (ICC) is partnering with sponsors including Pepsi and Castrol to launch campaigns in Europe, North and South America as it looks to increase the popularity of the sport outside its heartlands.
Barclaycard relaunches Freedom rewards
Rosie BakerBarclaycard is relaunching its Freedom rewards programme with a new credit card that allows cardholders to collect points when they spend in any store.
Does your celebrity have the $-factor?
Mindi ChahalWhen looking to forge profitable celebrity partnerships brands cannot rely on instinct alone. Analysing data to discover which stars offer the most social currency is the latest way to decide on a perfect match.
Mark Ritson: Why marketers are socially stupid
Mark RitsonYou’d have thought social media departments would have learned their lesson by now. Whenever you run a Twitter campaign that asks consumers to complete the sentence “I love Brand X because…”, all it usually achieves is an avalanche of eager piss-taking from bored consumers keen to offer their mates a giggle and give marketers the kicking that they are deemed to deserve.
Facebook acts fast to save face after false rumours
Ruth MortimerWhat’s the price of a rumour? In the case of Facebook, it’s a whopping 9 per cent fall in shares. The social network was hit by a false story this week, claiming that users’ old private messages were appearing publicly on their Facebook Timelines. As the rumour swept the world via Facebook itself and Twitter, it took a financial toll on the social network.
‘Digital will save the high street’
Lara O'ReillyDigital is the answer to end the high street’s recent precipitous run of form, according to a report from Marketing Week’s sister brand Econsultancy – a view that flies in the face of Mary Portas’ Government-commissioned high street review, which omitted the digital integration from its recommendations.
Walmart’s Quinn named ‘top global CMO’
Lara O'ReillyWalmart’s Stephen Quinn is the top CMO in the world, according to a ranking of the top 500 global marketing executives.
What can the Census teach researchers?
Mindi ChahalThe Census. It’s compulsory and is conducted to “provide information on housing and population that government needs to develop policies, and to plan and run public services such as health and education,” according to the Office for National Statistics (ONS), but what other value does it have for the research industry?
Domino’s to boost marketing as online sales grow
Seb JosephDomino’s Pizza is planning to launch a series of “innovative marketing” initiatives in the coming months as it looks to maintain momentum after reporting a 7.9 per cent increase in quarterly sales.
Hiscox hands UK marketing chief global role
Russell ParsonsSpecialist insurer Hiscox has promoted UK marketing boss Annabel Venner to the newly created global brand director role to help drive growth in key international markets.
Foreign Office crowdsources ideas for digital strategy
Lara O'ReillyThe Foreign Office is inviting the public to suggest ideas for its digital strategy, which will inform how it can better serve British citizens around the world online.
Kiddicare preps major brand campaign
Rosie BakerMorrisons is preparing to launch a major brand building campaign for its Kiddicare brand once all 10 of the planned superstores open next year.
Starbucks expands loyalty scheme
Rosie BakerStarbucks is expanding its My Rewards loyalty programme by partnering with third party partners for the first time.
The Secret Marketer on in-house crowd sourcing
David CoveneyWe recently held an online crowd sourcing event for employees to get company input to a piece of new creative. I can hear many marketing directors screaming internally at the thought – myself being one of them, until I tried it.