Limited budgets may mean fewer celebrity endorsements and swanky press shows, but the principles of managing campaigns remain the same. Morag Cuddeford-Jones talks to seven industry experts about how they make the most out of fewer resources.
Yesterday’s news is no longer today’s fish and chip paper: it can be found any time via Google’s search engine and instantly on social media. Jo Roberts reports on the implications this can have for chief executives and their companies.
The riots that rocked London last summer caused widespread panic. Nicola Smith reveals how one council’s use of social media to stop the hysteria spreading led to it doubling its Twitter followers and boosting residents’ trust.
With an increasing number of mothers using search engines to plan activities, family centric PR strategies are using a wide range of multimedia tools – such as social networks and online films – to reach tech-savvy parents. Jonathan Bacon reports.
Marketers who recognise they can nudge consumer behaviour towards a better way of living are well placed to help brands tap into new attitudes towards social responsibility.
A growing number of brands are encouraging customer loyalty by adding multiple digital layers to their content marketing strategies.
Joel Morris, public affairs and communications director of Coca-Cola GB and Ireland, tells Lucy Handley about dealing with criticism from IOC president Jacques Rogge and the company’s Olympic legacy plans.
Should chief marketing officers really aspire to be CXOs? That stands for chief experience officer, although it is perhaps more often called chief customer officer. There are currently very few CXOs at brands – although they do appear at agencies – but the chief customer officer job title is slowly creeping into organisations.
While I strongly believe in the ‘simple power of benefits’ I would take issue with the idea that a cash reward has a similar effect. Although the phrase ‘cash is king’ is often heard, it is widely recognised among motivation and reward specialists that simply adding £X to an employee’s salary where it will more […]
MySpace has given users the first glimpse at its redesign in a teaser online video today, but the former darling of social networking will need to focus its efforts on mobile and turn up the volume on its music-led proposition if it is going to make noise above the now crowded sector.
B&Q is on the hunt for a new board-level marketing director after Katherine Paterson announced she is to step down.
Marketers need to help companies grow out of their internal communications “infancy” and adopt new employee social networking technologies in order to make their businesses more efficient and successful.
Tesco has accelerated its move away from issuing money-off coupons in favour of greater reliance on targeted offers using Clubcard data.
The #WaitroseReasons Twitter fiasco shows that social media stories are still dominated by the frivolous rather than the serious. But brands are starting to use social data to gain insight into their consumers and their marketplaces and this will become of greater use if they change the way they think.
Morrisons is leaning on the data expertise of its Kiddicare business to develop a CRM programme to sharpen its marketing efforts as it looks to play catch-up with rivals Tesco and Sainsbury’s.