Boots and Macmillan introduce in-store advisers
Rosie BakerBoots parntering with Macmillan Cancer Support to place cancer advisers within its pharmacies as part of its efforts to improve the health services it offers customers.
Month: September 2012
Santander repositions as value-led bank
Russell ParsonsSantander has ditched brand ambassadors Lewis Hamilton and Jenson Button in a fresh marketing drive that attempts to demonstrate the value it offers customers.
HMV faces ‘mammoth task’ as sales dip
Rosie BakerThe scale of the challenge that faces HMV’s marketers and new CEO Trevor Moore has been laid bare as the entertainment retailer reports a further drop in sales.
Facebook boosts marketing developers’ profiles
Lara O'ReillyFacebook has formed a “strategic preferred marketing developer” group of the most valuable third party companies that use its software to offer services to marketers as it looks to speed up the roll out of mobile ad formats and measurement services.
‘Barclays boss must rebuild customer relationships’
Michael BarnettBarclays’ new chief executive Antony Jenkins must make repairing “frayed and challenged” relationships with customers a priority, according to Barclays’ former marketing chief.
Thomson focuses on modernisation
Branwell JohnsonThomson is launching a £5.5m integrated campaign led by television advertising focusing on its new Dreamliner aircraft and how the travel company is modernising the package holiday.
Virgin America bids to banish ‘command culture’
Lara O'ReillyVirgin America is bidding to bolster staff involvement in its internal communications platforms as it looks to break away from the traditional ‘command oriented’ airline culture.
Brands and Bond
Seb JosephWith the release of the latest James Bond film Skyfall fast approaching, Marketing Week picks out four of the best tie-ins from the franchises’ brand partners.
Behind the scenes at Lana del Ray H&M ad shoot
Rosie BakerSinger Lana Del Rey is the face of H&M’s autumn campaign. She will star in print advertising campaign as well as a full length video showing the singer perform a cover of Blue Velvet.
‘Marketers are second behind the CEO’
Lara O'ReillyMarketers have become second in command behind CEOs in large companies, according to Marc Benioff, the CEO and chairman of CRM and sales cloud computing company Salesforce.
Nectar is getting sweeter with age
Rosie BakerLoyalty programme Nectar, which celebrates 10 years this month, is a shining example of how it’s often better not to be first to market.
Retailers ready campaigns for Nintendo Wii U
Seb JosephSupermarkets and entertainment retailers are readying marketing campaigns to promote the launch of the Nintendo Wii U console, as the industry pins its hopes on the first games console to launch in six years to breath life back into an ailing video games market.
Burberry to put mobile first in mix
Lara O'ReillyBurberry chief executive Angela Ahrendts says the high-end fashion brand plans to make its marketing mobile first and ensure all its physical activity across the business is mobile-connected.
BSkyB ruled a ‘fit and proper’ broadcaster
Branwell JohnsonRegulator Ofcom has declared BSkyB “a fit and proper organisation” to hold a UK broadcast licence following an investigation in the wake of the News International newspaper hacking scandal.
Sainsbury’s and Nectar launch ad sales house
Mary-Louise ClewsSainsbury’s has joined forces with loyalty scheme partner Nectar to develop targeted advertising opportunities for supplier brands across the supermarket’s on and offline sites.