Starbucks reveals Verismo at home coffee machine
Rosie BakerStarbucks is to launch Verismo, its first at home coffee machine, and make its first move into e-commerce in the UK.
Month: September 2012
DCMS: ‘Fast broadband vital for UK growth’
Seb JosephThe Government is to invest £114m in setting up ultrafast broadband across 10 UK cities, a move the newly appointed culture secretary Maria Miller says is “essential” for encouraging digital marketers to invest in in the UK.
Interactive brands stand out from the crowd
Lucy FisherInnovative brands are taking advantage of advances in technology to make their mark at trade shows by turning their stands into interactive spaces that create high levels of engagement.
Keeping the dream alive
Mindi ChahalConsumers will return to the high street if retail brands make shopping an opportunity to dream and explore, rather than a domestic chore, according to research seen by Marketing Week.
’Tis the season to reward staff
Jonathan BaconChristmas may be more than three months away, but brands are already coming up with cost-effective strategies to reward their staff over the festive season.
Versace takes control of digital customers
Mary-Louise ClewsItalian fashion house Versace has become the first major luxury brand to make all its ranges available to buy direct online.
Facebook tests third party mobile ad network
Mary-Louise ClewsFacebook has begun testing its own mobile ad network that will put it in direct competition with established networks from the likes of Google.
Q&A: Karelle Lamouche, Accor Hotels Group
Rosie BakerAccor Hotels Group is launching its first TV campaign in the UK to promote its overhauled ibis budget hotel brand. Marketing Week spoke to UK marketing director Karelle Lamouche about maintaining differentiation within the portfolio, loyalty and being a challenger brand in the competitive UK market.
Microsoft to produce original TV content for Xbox
Seb JosephMicrosoft has appointed former CBS television executive Nancy Tellem to spearhead the company’s creation of original branded TV content to boost the company’s efforts to transform Xbox into an entertainment platform, not just a video games console.
Retailers need to deliver personalised shopping experiences via mobile
Mindi ChahalMobile phone based shopping, researching and the general love of the mobile phone are on the rise with research revealing the need for personalised shopping experiences and mobile based insight strategies.
Guardian consolidates sales and marketing
Mary-Louise ClewsGuardian News and Media (GNM) has promoted its interim chief marketing officer David Pemsel to a new post of chief commercial officer to consolidate its marketing and commercial leadership.
Seatwave recruits marketer to be chief commercial officer
Branwell JohnsonConcert ticket exchange site Seatwave appoints its first chief marketing officer in the form of BSkyB and Thomas Cook digital marketer Louise Mullock.
French Connection launches ad campaign as sales plummet
Rosie BakerFashion retailer French Connection is launching an autumn ad campaign with content tailored to specific stores in a bid to revive sales after revenue plummeted in the first half of the year.
Kinder Bueno and Vodafone unite for fashion push
Seb JosephFerrero is launching a fashion based campaign in partnership with Vodafone’s Fashion Weekend as it looks to drive relevance and trial among its Kinder Bueno brand’s core female audience.
BBC: Digital transformation ‘biggest marketing challenge’
Mary-Louise ClewsThe transformation of the BBC from a broadcast to a digital organisation will be the biggest marketing challenge the corporation faces as the media brand enters a fresh era under new director general George Entwistle, according to marketing director Philip Almond.