Scout London readies tablet edition
Seb JosephScout London is to launch its first tablet edition on Apple and Kindle devices to complement the return of its print magazine.
Month: October 2012
Marketing Week unveils first total audience measure
Branwell JohnsonMarketing Week has a total weekly audience reach of 131, 283 across online and print, according to its first PwC LLP independently assured certificate of measurement. Publisher of the magazine, Centaur Media, is the first major B2B publisher to introduce a total audience measure across all its key markets. The methodology adds up total magazine […]
Freeview launches ads to boost preference
Lara O'ReillyFreeview is set to launch a festive marketing campaign to promote its premium Freeview+ box in a bid to increase the amount of consumers that make an active choice for its services as it marks the completion of the digital switchover.
National Express ads banned for degrading women
Seb JosephAn ad for National Express Group’s Euroline service showing a can-can dancer lifting her skirt has been banned after complaints it degraded women.
Disney vows to bolster Star Wars brand
Seb JosephDisney has vowed to throw its marketing weight behind the Star Wars franchise after acquiring Lucasfilm in a $4.5bn (£2.8bn) deal.
YO! Sushi to launch first TV ads
Rosie BakerYO! Sushi is launching its first TV campaign as part of a promotion to launch a range of new dishes to its menu.
Mondelez turns to teens to market latest gum brand
Seb JosephMondelez International is turning to teens for advice on how it markets its latest chewing gum brand Twist as part of a wider effort to reinvigorate its struggling gum business.
M&S launches online in four overseas markets
Rosie BakerM&S is to launch four European websites as part of its multichannel and international expansion plans.
Make your PoP marketing music to shoppers’ ears
Matthew ValentinePoint-of-purchase advertising can be taken for granted, but it is a vital item in the marketing toolbox. Matthew Valentine speaks to a panel of experts about trends and developments.
Safeguarding the customer’s interest
Jo RobertsMarketers need to do more to quell the opinion that all financial services providers are as bad as each other, because despite consumers’ low opinion of the brands, they are not bothering to switch.
HMV has hit a wrong note with its corporate stance
Ruth MortimerRetailer HMV has decided to ask staff to cover up any “prominent” tattoos and body piercings in a bid to improve shoppers’ experience. In what must count as the final nail in the coffin of HMV’s rock and roll reputation, the company says it feels a more “consistent approach” to staff appearance will meet the expectations of customers who have to be at the “heart of everything” the brand does.
Is Bond right to say youth isn’t a guarantee of innovation?
David CoveneyProbably since the Stone Age and the invention of the wheel, mankind has been striving for invention and innovation. Every single piece of market research I have done with customers – in every sector I have worked in – has pointed to a demand for innovation; and in my current business, it is the one criticism that I hear most from our customers. Despite pointing to the many examples of where we believe we have pushed the boundaries, our customers want more.
Mark Ritson: Will New Covent Garden survive Tesco’s delisting?
Mark RitsonDelisting. Is there a more terrifying or horrendous word in the branding vocabulary?
HMV marketing chief defends tattoo policy
Rosie BakerHMV’s marketing chief has defended the retailer’s decision to ask staff to cover up ‘extensive’ tattoos and piercings, claiming the decision is part of efforts to broaden its appeal beyond music in line with its changing business strategy.
Q&A: Just Eat’s head of brand marketing explains how politics inspires the brand’s image
Josie AllchinJust Eat’s head of brand marketing Richard Murfitt explains how a political way of thinking has influenced the brand’s image.