Marketing Week has a total weekly audience reach of 131, 283 across online and print, according to its first PwC LLP independently assured certificate of measurement. Publisher of the magazine, Centaur Media, is the first major B2B publisher to introduce a total audience measure across all its key markets. The methodology adds up total magazine […]
Probably since the Stone Age and the invention of the wheel, mankind has been striving for invention and innovation. Every single piece of market research I have done with customers – in every sector I have worked in – has pointed to a demand for innovation; and in my current business, it is the one criticism that I hear most from our customers. Despite pointing to the many examples of where we believe we have pushed the boundaries, our customers want more.
Retailer HMV has decided to ask staff to cover up any “prominent” tattoos and body piercings in a bid to improve shoppers’ experience. In what must count as the final nail in the coffin of HMV’s rock and roll reputation, the company says it feels a more “consistent approach” to staff appearance will meet the expectations of customers who have to be at the “heart of everything” the brand does.