Month: October 2012

Marketing Week unveils first total audience measure

Marketing Week cover

Marketing Week has a total weekly audience reach of 131, 283 across online and print, according to its first PwC LLP independently assured certificate of measurement. Publisher of the magazine, Centaur Media, is the first major B2B publisher to introduce a total audience measure across all its key markets. The methodology adds up total magazine […]

Freeview launches ads to boost preference

Freeview Christmas Ad

Freeview is set to launch a festive marketing campaign to promote its premium Freeview+ box in a bid to increase the amount of consumers that make an active choice for its services as it marks the completion of the digital switchover.

Is Bond right to say youth isn’t a guarantee of innovation?

Probably since the Stone Age and the invention of the wheel, mankind has been striving for invention and innovation. Every single piece of market research I have done with customers – in every sector I have worked in – has pointed to a demand for innovation; and in my current business, it is the one criticism that I hear most from our customers. Despite pointing to the many examples of where we believe we have pushed the boundaries, our customers want more.

HMV has hit a wrong note with its corporate stance

Ruth Mortimer

Retailer HMV has decided to ask staff to cover up any “prominent” tattoos and body piercings in a bid to improve shoppers’ experience. In what must count as the final nail in the coffin of HMV’s rock and roll reputation, the company says it feels a more “consistent approach” to staff appearance will meet the expectations of customers who have to be at the “heart of everything” the brand does.

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