Bodyform has responded to a Facebook rant with a spoof ad that has already gone viral.
It features the fictional CEO of Bodyform Caroline Williams responding to a Facebook post left by Richard Neill decrying the brand’s advertising for creating a myth about women’s periods.
The video, created by Carat and Rubber Rebublic, was posted on Facebook yesterday (16 October) and has since spread via the social network and Twitter.
In the wake of sponsors cutting their ties with the disgraced fomer cycling champion Lance Armstrong amid doping allegations from US anti-doping chiefs, Marketing Week looks at the five celebrity endorsement deals brands might wish they had never signed.
Honda has introduced a new strapline in its latest ad campaign. The car brand hopes the ‘Do More New’ strapline reflects drivers’ desires to seek out new and exciting experiences.
From setting the vision in a hybrid world to learning to play for “club and country”, marketers discuss the nuances of management.
As “greenshoots” of economic recovery appear, marketers are shifting focus to promotions, events and direct marketing, according to the latest IPA Bellwether report.
Saga cut marketing spend by £4.2m in 2024, pausing investment in some areas of its insurance business in a challenged market.