The move follows the launch of the site’s new logo last month, which it said better represents the fact that Ebay is more than just an auction-style listing site.
The new layout allows users to create their own scrolling “feed” of products, while Ebay will curate additional items users may also be interested in based on their purchase and search history. Users can click on new tabs to view “featured items”, their listings and auctions they are watching.
There will also be a social element to the feed as users will be able to create profiles and share them with friends.
The company hopes the “cleaner, contemporary” new look will offer users a more convenient way to shop both locally and globally.
Devin Wenig, eBay president, says the recent changes reflect “the new Ebay” and the evolution as marketplace that connects people to the things they love “anytime, anywhere”.
He adds: “Technology is revolutionising the way people shop, and eBay is shaping the future of commerce. In the next few years, the $10 trillion global retail market will be transformed and consumers will enjoy unprecedented access and convenience. Ebay will be at the centre of this revolution for consumers. Blending the best of offline and online shopping, we will deliver products and experiences that surprise and delight, defining a new way to shop.”
The new changes will roll out in the US in the coming weeks and the rest of the world in the coming months.