Ebay unveils radical site redesign

Ebay has unveiled a radical new site redesign anchored around user curation, making the site look similar to Pinterest.

Ebay

The move follows the launch of the site’s new logo last month, which it said better represents the fact that Ebay is more than just an auction-style listing site.

The new layout allows users to create their own scrolling “feed” of products, while Ebay will curate additional items users may also be interested in based on their purchase and search history. Users can click on new tabs to view “featured items”, their listings and auctions they are watching.

There will also be a social element to the feed as users will be able to create profiles and share them with friends.

The company hopes the “cleaner, contemporary” new look will offer users a more convenient way to shop both locally and globally.

Devin Wenig, eBay president, says the recent changes reflect “the new Ebay” and the evolution as marketplace that connects people to the things they love “anytime, anywhere”.

He adds: “Technology is revolutionising the way people shop, and eBay is shaping the future of commerce. In the next few years, the $10 trillion global retail market will be transformed and consumers will enjoy unprecedented access and convenience. Ebay will be at the centre of this revolution for consumers. Blending the best of offline and online shopping, we will deliver products and experiences that surprise and delight, defining a new way to shop.”

The new changes will roll out in the US in the coming weeks and the rest of the world in the coming months.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here