Acer’s campaign centres on the idea that there are sides to people that others wouldn’t expect.
The ad, created by Mother, reveals Fox’s hidden ambition to be a marine biologist. She uses her Acer Aspire S7 Ultrabook to help develop software to translate the sounds dolphins make.
Maarten Schellekens, Acer global brand director, says: “The campaign underlines Acer’s new brand positioning, ‘explore beyond limits’. It is all about people living to their full potential and exploring their passions. It will be brought to life in a series of new product launches over the next three years.”