Launched to coincide with the Labour Party conference this week, the poster campaign claims that Labour’s plans to kick-start the economy would mean the UK borrowing £200bn more, which equates to £3,200 per UK citizen.
The poster depicts Labour leader Ed Milliband, Shadow Chancellor Ed Balls and former Prime Minister and Chancellor Gordon Brown at school. It concludes with the strapline: “More spending, more borrowing, more debt – Labour isn’t learning.”
The Tories will be hoping the line “Labour isn’t Learning” will prove as successful as the 1979 general election ads that showed unemployed people queuing to sign-on next to the words “Labour isn’t Working”. The Saatchi and Saatchi created ad was credited with helping Margaret Thatcher’s Tories win the election.
The new campaign was created M&C Saatchi, the agency setup by Maurice and Charles Saatchi after they left Saatchi & Saatchi.
In an interview with The Guardian ahead of the start of Labour’s conference yesterday (30 September) Balls vowed to launch a “ruthless and disciplined” spending review if the party wins the election to make sure “every penny spent is justified”.