Cancer Research UK revamps Race for Life brand

Cancer Research UK is overhauling the branding for Race for Life to draw closer links between the work it does and the fundraising event.

race for life

It is introducing a new logo and brand identity that brings together the Race for Life and Cancer Research brands for the first time.

Cancer Research hopes the new look will make the fundraising event feel “more relevant and inspiring” to the women that take part and their friends and families.

It also hopes the brand refresh will encourage more people to participate in the event.

Emma Hyatt, head of Race for Life says: “2013 sees the beginning of a new chapter for Race for Life, Cancer Research UK’s flagship event. We feel that now is the time to refresh Race for Life to make it more relevant to our audiences, to build that sense of community between like-minded people and cement the link to Cancer Research UK and its groundbreaking research.”

Race for Life is also hoping that the refreshed brand and “strengthened connection” between it and Cancer Research will help attract new sponsors. It changed its sponsorship strategy earlier this year as Tesco stepped back from being the event’s headline sponsor for 10 years. In January, the supermarket announced that it would be the main sponsor the charity’s Race for Life events until 2015

The shift follows the introduction of a new brand identity for the charity earlier this summer.

The new branding, which has been deigned to look like a finish line tape, will come into effect ahead of the 2013 fundraising event.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here