Facebook launches first brand campaign

Facebook has created its first brand campaign to mark the milestone of reaching 1 billion monthly active users.

https://www.youtube.com/watch?v=c7SjvLceXgU

In a blog post, Facebook’s founder and CEO Mark Zuckerberg says the aim of the ad is to reflect the role it hopes to serve in the world to connect people together.

It asks people to think about the everyday objects that bring people together such as chairs, bridges, aeroplanes and basketball.

The “Things That Connect Us” ad, which is soundtracked by post-rock band Explosions in the Sky, will be targeted at users on the site in 13 countries, including the UK, US, Germany and Brazil. It launched on Facebook today (4 October) and is not thought there are plans for the video to appear on other media beyond digital.

The spot was created by Wieden + Kennedy, which has been the social network’s “agency of record” since October 2011.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here