MySupermarket launches first TV ad

MySupermarket, the grocery comparison site, is to launch its first TV campaign, the first of a number of marketing initiatives designed to boost awareness and use of the site.

mysupermarket

The quirky CHI and Partners created TV spot features a Welsh choir of 12 singing eggs crooning about the benefits of shopping online using the comparison site. It breaks tomorrow (6 October).

A “revolutionary” mobile shopping app is due to launch and an online tool called Savvy Buys will showcase supermarket deals that offer more than 30% off average prices.

James Foord, vice president of business development at MySupermarket, says: “Now that we have established ourselves as one of the UK’s leading shopping and price comparison sites, we’re now heading offline to capture peoples’ imaginations and take the MySupermarket proposition to a much wider audience, in a witty, charming and memorable way.”

The site compares prices on grocery health and beauty products at Tesco, Asda, Sainsbury’s, Waitrose, Ocado, Boots and Superdrug, and claims that users save an average of £17 each time they shop using it. 

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here