Jimmy Savile Trust considers rebrand

The Jimmy Savile Charitable Trust and Jimmy Savile Stoke Mandeville Hospital Charitable Trust organisations are considering rebranding to avoid being tainted in light of recent allegations against the dead presenter.

Jimmy Savile
Charities could distance themselves from star following allegations.

Allegations that Savile, who died a year ago, sexually abused young girls have emerged in the past week.

It is not known when or what the name change would be, but any change would have to be agreed by their boards of trustees. The charities are also said to be considering contributing funds towards other charities that support victims of sexual abuse.

Both organisations set up in his name, pledge to continue Savile’s charitable work, which included fundraising and volunteering.

The organisations’s websites, which are simple holding pages, state: “Jimmy’s charitable trust will live on as he wished.”

Dr Roger Bodley, a trustee of the Jimmy Savile Charitable Trust and Jimmy Savile Stoke Mandeville Hospital Charitable Trust, told the Sunday TImes: “We will be meeting soon to discuss how to best use the funds that remain at our disposal. We are actively looking at supporting, among others, charities that work with survivors of sexual abuse. If there were transgressions … then we have to make amends and atone for it.”

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here