Marketing Week Live to launch Retail Zone

Marketing Week Live’s In-Store Show will be relaunched as the Retail Zone for next year’s event to recognise that retail is about more than the in-store environment.

Marketing Week Live

Marketing Week Live’s In-Store Show will be relaunched as the Retail Zone for next year’s event to recognise that retail is about more than the in-store environment.

The new show will combine the best of the In-Store Show as well as a raft of new initiatives designed to boost the value of the Retail Zone for all visitors.

New features of the show will include:

  • A Retail Concierge Service to match each visitor with relevant exhibitors and conference content based on personal preferences.
  • A Retail Theatre offering an improved educational programme covering topics such as understanding consumer behaviour, multichannel strategy, social media, mobile and interactive media in the retail environment.
  • A Digital Hub including networking workshops with digital industry experts and free product and tech demonstrations.

Marketing Week Live’s Retail Zone and the conference programme is being delivered in partnership with POPAI UK and Ireland – the retail marketing trade association and industry promotional body.

Centaur Exhibitions’ portfolio Director Paul MacDonald says: “Part of the Marketing Week Live evolution was always to position Marketing Week Live as one Show rather than a collection of smaller events, and as such I am delighted to announce that the In-Store Show is now re-positioned as the ‘Retail Zone’ within Marketing Week Live.

I believe that retail marketing is one of the most exciting and diverse disciplines within a brand, retailer or marketers world.”

The Retail Zone will also take a more prominent place on the ground floor of Marketing Week and will have its own entrance to help visitors locate areas that interest them more easily.

Marketing Week Live 2013 takes place at London Olympia, 26-27 June 2013.

The annual event launched in 2009 to bring together four individual marketing exhibitions in one place. It has since grown to include seven distinct areas and attendance has grown 42% to 13,396, up from 9,436.

In 2013, the show will provide forward-thinking businesses insights across all marketing sectors – including; digital and data, insight, retail, loyalty, promotional merchandise, live marketing, career development, out of home media and specialist agencies.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here