Tesco and Asda ramp up vouchers

Tesco and Asda have launched a fresh round of discount voucher promotions in an early bid to drive preference and brand loyalty in the run up to Christmas, the key trading period of the year.

Asda ramps up vouchers ahead of Christmas activity.

Both supermarkets are offering shoppers a £5 off voucher when they spend £40. Both highlight that the deals are available when customers ship online and by mobile, as well a the traditional in-store push.

Asda’s promotion also aims to encourage more shoppers to use its Price Guarantee website as customers must enter their receipt details into the site to claim the voucher. Asda is also offering a chance to win £100 gift voucher when shoppers register for the site.

Tesco and Asda are also running toy promotions with Tesco claiming its “biggest ever” toy sale offering £10 off online spends of more than £75.

Last year, Tesco CEO Philip Clarke admitted the supermarket’s performance over the Christmas period was hindered by its decision to pull back from vouchers and coupons at a time when its rivals increased activity.

Tesco has since increased its use of vouchers offering similar deals, despite Clarke admitting the high level of use is unhelpfully high.

Tesco’s print advertising campaign for the offer, is a departure from the supermarket’s usual creative, possibly signalling the style of future advertising. The supermarket is expected to unveil a fresh approach to advertising and branding imminently in the first major work by recently appointed agency W+K.

There is an ongoing debate within the sector about the long-term effect of vouchers on performance, with many viewing the tactics as short term fix but unsustainable in the long-term.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now


Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here