‘Average senior marketer salary drops £5k’

Around 18,500 new marketing jobs have been created in the past year as two fifths of companies in the UK increased the size of their marketing departments, according to a report from specialist recruiter EMR.

money

The 2012-13 Salary and Market Trends Report found that while the boost in the number of roles may benefit the wider economy, individual marketers’ salaries have dropped as a result.

The average salary for senior marketers in the UK fell to £50,832 in 2012, down from £55,317 in 2011. The average bonus per employee has dropped one percentage point year on year to £7,161.

Marketers with post-graduate degrees are paid £9,000 more on average than those with undergraduate qualifications. The salary premium could extend even further in the coming years as fewer marketers opt to take post-graduate degrees in light of recent fee increases, the report suggested.

On a positive note, the increase in headcount across the industry led to 65 per cent of marketers that responded to EMR’s survey stating they felt secure in their job. More than a third (37 per cent) of marketers said they expect their department to take on additional staff next year.

Simon Bassett, managing director of EMR, says marketing is often seen as a “canary for the rest of the economy” as its disciplines are often the first to be cut, but the reverse is true when economic growth is on the horizon and businesses are looking to increase their market share.

He adds: “While a bonus pot slightly down on last year might seem tough for marketing professionals, they can be comforted that they’re in an industry more focused on growth than survival.”

As some companies have been looking to expand, their reach in recent months, many companies have brought on board interim marketing specialists to develop their growth strategies. These high level temporary staff have been commanding an average daily rate of £430 and a fifth (22 per cent) are working within the finance and insurance industries.

EMR polled 1,625 “senior marketers” online to conduct its report.

The 2012 Marketing Week/Ball & Hoolahan Salary survey, released in January this year, found the average salary for a marketing director was £77,799. The report found marketing managers commanded an average wage of £37,305.

Latest from Marketing Week

Marketoonist on PowerPoint pitches

The Marketoonist

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here Tom Fishburne will be speaking at the Festival of Marketing, which is taking place on 4 and 5 October at Tobacco Dock. To find out more information, including how to book tickets, visit […]

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here