Sony suits up for Skyfall launch

Sony is launching a global marketing push for the latest James Bond film Skyfall as it looks to showcase the range of products featured in the movie.

The ‘Intelligence Gathered’ campaign will mark the UK opening of the movie later this week and will feature a TV spot launching during next Saturday’s X-Factor (27 October).

The spot stars Daniel Craig as Bond being tracked by a mystery woman on Bravia Screens, VAIO laptops, Xperia Tablets and the Xperia T smartphone.

It will be backed by print ads alongside Bond themed activity on Sony websites, Facebook and Twitter.

Gildas Pelliet, head of marketing at Sony Europe says: “Our latest suite of Sony’s products in the film and the TV advertising campaign are not only the perfect fit for both Bond and Skyfall but also the perfect way to show them in action.”

Sony ramped up its marketing around the film earlier this month with a TV push to promote the launch of its Skyfall-branded Xperia smartphone.

Sony’s marketing push will run alongside several Skyfall campaigns from the film’s sponsors including Honda and Heineken.

For more campaigns promoting the new Bond film click here to read Marketing Week’s pick of the best five.

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