It is a 9-9:30am start, but when I have calls to Asia I tend to start early, to respect their schedule. The first 90 minutes of today were spent on the phone with the team in Hong Kong.
I spend most of my time on people stuff. The most important thing I can do at Freshfields is build a really capable, deep, broad, resilient marketing team, not just here in London, but also in the markets where we are growing.
I spent 20 minutes reviewing the film that we’re putting on the website for graduate recruitment. My personal recruitment focus is 80 per cent on entry-level, and being seen by British 22-year-olds as the best law firm to spend the first part of their career.
Later today I’ll be going to a session where we’ll be planning a pretty significant training programme for partners and associates, for pricing and fee negotiation and around how to communicate value. I’ll leave at about 7 or 8pm but the thing to note is that it’s an always-on, 24/7 BlackBerry-type environment.
Also in this story:
- Creating a plan for international law: a profile of Freshfields Chief marketing and business development officer Libby Chambers
- Video: Libby Chambers talks digital strategy, what the Freshfields brand stands for and its Olympic sponsorship
- Freshfields: An unlikely sponsor reaps rewards of Olympic Games (case study)
- A marketer amongst lawyers: Q&A with Freshfields Chief marketing and business development officer Libby Chambers