HSBC digital lead resurfaces at 118 118

Directory enquiry service 118 118 has appointed HSBC’s former head of digital communications Lisa Walker as its UK and Ireland marketing director.

118 118

Walker is now responsible for leading all marketing activities in the region, including a creative refresh and deployment of the brand’s iconic TV campaigns and sponsorships, the currently feature its two moustachioed runner characters.

She will also look to broaden 118 118’s media mix beyond TV, where it currently spends the majority of its marketing budget.

Walker will report to chief marketing officer Jean-Michel Maltais, who joined the company recently to lead all its European brand campaigns, sponsorships and product developments across Europe.

She fills a role that is understood to have been left open for more than a year following the departure of former UK marketing chief Jo Blundell, who left to become Burger King’s UK marketing director in April 2011.

At HSBC Walker was responsible for leading the bank’s first entirely social media-led marketing programme: the student bursary Facebook competition. She left the bank following a restructure of its UK marketing division earlier this year.

Prior to working at HSBC, Walker has more than 20 years marketing experience including working on the launch of the Nintendo Gameboy and Super NES and launching T-Mobile in several European countries.

She has also held senior marketing roles at Bupa, Fish4 and AOL.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here