ActionAid cheers 40 years with digital exhibition

ActionAid UK is launching an interactive online exhibition to celebrate its 40th anniversary and raise awareness of its child sponsorship programmes through social media.

ActionAid UK celebrates 40 years
ActionAid UK celebrates 40 years.

The digital initiative includes 40 stories, one to represent each year, about its aid work to support children and communities. Examples include emergency campaigns following the Haiti earthquake or Japanese tsunami.

The content, which includes videos and images, has been designed to be shared via social platforms Twitter, Facebook, Google+ and Pinterest and the homepage for the digital campaign has been created as an infographic rather than a traditional campaign website to encourage sharing.

The charity, which supports children in developing worlds, opted for a multimedia online exhibition rather than a physical exhibition to make it accessible to a wider audience and give the project longevity.

ActionAid hopes that the project, which launches online today (30 October), will become a “living FAQ” about what the charity does.

Celebrities such as Hugh Dennis, Faye Ripley, Radio 1’s Huw Stephens and Gabby Logan have also fronted a campaign video to promote the charity and celebrate its 40 years.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here