Brands that have taken advantage of the US election

Pizza Hut


Pizza Hut attempted to hijack the presidential election debate on 16 October with an offer to give one person ‘free pizza for life’ (a $520 gift card every year for up to 30 years) if they asked Obama and Romney whether they preferred sausage or pepperoni on their pizza.

The stunt attracted plenty of headlines though not all of them were positive as news outlets criticised Pizza Hut for making a mockery of the debate.

The chain eventually backed down, saying that it would instead pose the same question to millions of Americans.

Spirit Halloween


Spirit Halloween, one of the largest costume retailers in the US, has a handy knack of getting publicity each election season thanks to its “spooky” ability to predict the winner.

The retailer has a ‘Presidential Index’ based on sales of masks modelled on the two candidates: whichever mask sells the most has gone on to win the presidency at every election since 1996.

The San Francisco Chronicle reported at the end of September that Obama was leading the charge with 64 per cent of mask sales.



US airline JetBlue caught the public’s attention by offering free flights to voters who might wish to “skip town” if their candidate of choice loses the election.

The company announced the promotion on the day of the first debate in early October, offering 2,012 one-way seats or 1,006 round trips to international destinations. People can take an online survey via the airline’s website for a chance of winning.

A spokesman says: “We decided to give people a chance to recover from the political noise and follow through on their claim to skip town if their candidate comes up short.”

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here