Global’s GMG deal inches closer
Russell ParsonsGlobal Radio’s takeover of GMG Radio has moved a step closer after the Government ruled the deal does not raise any plurality issues over local news provision.
Month: October 2012
Brand messages lost in promo clutter
Rosie BakerDespite the high volume of price focused messaging and the relentless rhetoric about squeezed household budgets, the supermarket sector has reached the point where price has become irrelevant. The sector is so competitive on price that it has become a hygiene factor not a point of difference.
Swann to exit WH Smith
Rosie BakerWH Smith’s brand has been dealt a blow after Kate Swann, the woman widely credited with the retailer’s turnaround, announced she is stepping down.
TUI Travel sees technology unlocking growth
Branwell JohnsonDeputy CEO of holiday company TUI Travel Johan Lundgren talks about the importance of brand promise, social media and customer data in this interview at the Abta Travel Conference.
Consumers require value in exchange for data
Nicola SmithAs more brands seek to monetise their customer data by sharing it with commercial partners they will need to gain consumers’ trust, and make sure the benefits are clear to all the parties involved.
Data collection gets innovative
Steve HemsleyBrands are looking at ever more innovative ways to collect consumer data – from QR codes attached to gravestones to vending machines that inform future fizzy drink flavours, but consumers are demanding a fair exchange for their information.
‘When you find someone passionate about data, keep hold of them’
Lucy HandleySimon Kaffel, head of data and analysis at Zurich, has been in his role for a year after a long stint at Sky. Lucy Handley talks to him about how he is building a data strategy for the business.
British Cycling preps campaign to boost track cycling
Seb JosephBritish Cycling is launching its first major marketing campaign since the close of the Olympic Games to encourage people to get involved in track cycling and attract new corporate partners.
‘Forget F-commerce, make your site social’
Lara O'ReillyRetailers should concentrate on building social features into their own websites rather than trying to encourage consumers to make transactions on Facebook, research suggests.
Amazon to ramp up subscription model
Rosie BakerAmazon is to ramp up its subscription based selling model with the expansion of its ‘Subscribe and Save’ service and the launch of a membership scheme to target families.
Natwest pulls ads after fraudsters target app
Russell ParsonsNatwest has pulled advertising of its GetCash mobile app after admitting fraudsters had attempted to hijack the service to steal money from customers’ accounts.
‘Structured content the enabler for growth’
Lara O'ReillyTUI’s general manager of content strategy Ros Mackenzie says the creation of structured content that is designed to be re-used is the “enabler to allow businesses to grow in the future”.
Co-op: ‘Brands need real friends not Likes’
Rosie BakerBrands must develop real friendships with consumers to drive loyalty, rather than courting value-less Likes on Facebook, according to The Co-operative Group’s CMO Gill Barr.
Are western marketers ready for an eastern boom?
Jonathan BaconThe spending power of Chinese and Indian consumers is projected to triple by 2020. Are western brands in a position to claim their share?
British Virgin Islands teams up with Beach Tomato for campaign
Branwell JohnsonThe British Virgin Islands (BVI) is partnering with travel and lifestyle website Beach Tomato for an experiential and social media tourism push in London.