Month: October 2012

Brands that have taken advantage of the US election

Josie Allchin

Pizza Hut Pizza Hut attempted to hijack the presidential election debate on 16 October with an offer to give one person ‘free pizza for life’ (a $520 gift card every year for up to 30 years) if they asked Obama and Romney whether they preferred sausage or pepperoni on their pizza. The stunt attracted plenty […]

Brand Obama vs brand Romney: Who’s winning?

Josie Allchin

Barack Obama and Mitt Romney have campaigned for the US presidency on the basis of two very different visions, with the former running under the slogan ‘Forward’ and Romney using ‘Believe in America’. But despite the differences between their political ideas, both men have remained closely tied in the polls ahead of the election on 6 November.

Littlewoods

Littlewoods brings back Santa in Xmas ads

Rosie Baker

Littlewoods has opted to bring back Santa in its Christmas ad campaign this year, after a negative backlash when last year’s ad attracted hundreds of complaints that it implied that Santa wasn’t real.