How Prostate Cancer UK politicised its brand
Josie AllchinIn recent months, the organisation formerly known as the Prostate Cancer Charity has rebranded itself as a highly politicised action group.
In recent months, the organisation formerly known as the Prostate Cancer Charity has rebranded itself as a highly politicised action group.
Pizza Hut Pizza Hut attempted to hijack the presidential election debate on 16 October with an offer to give one person ‘free pizza for life’ (a $520 gift card every year for up to 30 years) if they asked Obama and Romney whether they preferred sausage or pepperoni on their pizza. The stunt attracted plenty […]
Barack Obama and Mitt Romney have campaigned for the US presidency on the basis of two very different visions, with the former running under the slogan ‘Forward’ and Romney using ‘Believe in America’. But despite the differences between their political ideas, both men have remained closely tied in the polls ahead of the election on 6 November.
ActionAid UK is launching an interactive online exhibition to celebrate its 40th anniversary and raise awareness of its child sponsorship programmes through social media.
Apple’s retail chief and former Dixons chief executive John Browett has left the business after less than six months in the role as part of senior management shakeup.
Littlewoods has opted to bring back Santa in its Christmas ad campaign this year, after a negative backlash when last year’s ad attracted hundreds of complaints that it implied that Santa wasn’t real.
A week before the American public votes for a president, Marketing Week looks at all the political tools brands can use to make sure they outsmart their opponents.
Domino’s is to offer online mobile streaming alongside pizza delivery as part of a partnership with Lionsgate UK.
John Lewis is to expand its recently launched loyalty scheme to further categories and customer groups as it plots to roll it out next year.
An effective redesign means getting to the unique heart of a brand. Paul Taylor of BrandOpus looks at striking the balance between evolution and revolution.
When it comes to choosing a restaurant, today’s consumers are spoilt for choice. Ask Italian marketing director Catherine Salloux explains how the brand is transforming itself to ensure it stands out in a crowded marketplace.
Directory enquiry service 118 118 has appointed HSBC’s former head of digital communications Lisa Walker as its UK and Ireland marketing director.
Shoppers plan to spend the same or more on Christmas this year, using marketing initiatives and loyalty schemes to stretch budgets, according to a study by HSBC.
Rugby Football Union (RFU) is reportedly considering selling the naming rights to Twickenham stadium, a move that could generate millions for the organisation ahead of the Rugby World Cup in 2015.
O2 is building a “user experience design centre of excellence”, inspired by brands such as Apple and BMW, as it looks to better integrate its array of products and services.