Making choices, thinking brands
Mindi ChahalMyles Pinfold of WPA Pinfold describes six steps to effective brand stewardship – critical to the success of organisations large and small.
Month: October 2012
Why a quiet strategy can win the day
Jonathan BaconShouting loudest isn’t necessarily the best way to win customers, says Lisa Tse of creative consultancy Lisa Tse Ltd. A more refined approach is better in the long run.
The art of instinct
Lucy HandleyEffective use of sentic triggers can influence buyer behaviour in ways that traditional design methods can’t, explains Simon Preece at Elmwood.
Design of the times
Lucy HandleyDragon Rouge’s Barbra Wright reveals how designers are making life feel better, not just appear better.
Neuroscience at the shelf – how design makes us believe
Lucy HandleyResearch into human decision-making shows that feelings are very much in charge. Steve Osborne of Osborne Pike examines the implications for packaging design.
Designing a consumer product? Five things to think about
Lucy HandleyWe are let down by everyday products far too often. Here Nick Mival from DCA takes us through five recurring themes to think about when you are designing your next product.
An innovative path to a greener future
Claire FearChris Sherwin at Seymourpowell explains why innovation is a better route to sustainable behaviour than communications.
I newspaper mulls local TV involvement
Lara O'ReillyThe i newspaper is plotting to play a key part in its publishing company’s plans to hold the licence to run the local TV station in London.
Very launches first AR campaign
Rosie BakerVery.co.uk to partner with The Sun’s Fabulous magazine to launch the first in a series of augmented reality marketing initiatives as part of a test and learn push during the Christmas season.
Mondelez to overhaul in-store marketing
Seb JosephMondelez is partnering with international retailers Tesco, Metro Group and Group Carrefour to overhaul how its brands are presented on the shop floor in a bid to drive impulse sales.
Bauer launches brand campaign for Empire
Rosie BakerBauer Media is launching its biggest brand campaign in seven years for its movie title Empire to coincide with a special edition to celebrate the release of The Hobbit – An Unexpected Journey.
Vodafone outlays £4.5m to downplay EE
Lara O'ReillyVodafone has launched a £4.5m marketing assault across several national newspapers in a bid to temper down the excitement building towards rival EE’s 4G network launch next week.
MySupermarket app to ‘revolutionise’ online shopping
Rosie BakerMySupermarket is launching desktop app that it says will “revolutionise” how people grocery shop online.
Website focuses on London openings
Branwell JohnsonA new website promoting the latest openings to check out in London hopes to allow advertisers to reach an international chic audience.
Mondelez backs cross-brand tie-ups
Seb JosephMondelez, which owns Cadbury, has pledged to increase the number of cross-brand partnerships it launches in 2013 as the snack business looks to leverage loyalty for its key brands amid tough economic conditions.