M-commerce joint venture named ‘Weve’
Lara O'ReillyThe mobile marketing and wallet joint venture between EE, O2 and Vodafone has unveiled its brand name – “Weve” – as it prepares to open for business and offer its services to advertisers.
Month: October 2012
Twitter appoints Google and Chime execs
Lara O'ReillyTwitter has appointed two senior executives as part of its drive to accelerate the size of its UK office to meet increased advertiser demand in the region.
ASA hits 50 with confidence
Russell ParsonsThe Advertising Standards Authority enjoys a unique position in the regulatory community – it appears to have the backing of all its stakeholders.
WPP believes focus on consumer insight/new tech the way forward
Branwell JohnsonWPP’s growth slowed in Q3 and the group, which includes agency networks such as JWT, Ogilvy & Mather and Mindshare, is cautious about the next quarter.
‘Branding is a secret weapon for charities’
Rosie BakerBranding and marketing are “secret weapons” that will help charities to attract more donations and raise awareness as marketers fight a hard battle for investment within many charity organisations, according to a new report.
Digital marketing boosts Unilever brands
Rosie BakerUnilever has hailed the impact of advertising and digital marketing for its Lynx, Domestos and Hellmann’s brands for boosting performance in its third quarter.
SABMiller to take tips from Silicon Valley
Lara O'ReillyPeroni and Grolsch brewer SABMiller is taking 15 of its top executives on a trip to Silicon Valley to immerse them in technology in a bid to put digital “at the top of the agenda” across all divisions within the company.
Radio listening down as commercial and BBC report mixed results
Russell ParsonsThe London 2012 Olympic and Paralympic Games failed to lift the fortunes of BBC Radio Five Live over the summer despite extensive coverage of British success, while Chris Moyles lost listeners in his final quarter as Radio 1 breakfast show, according to the latest listenership figures, contributing to an overall drop in radio listening.
Magic regains top spot in London
Josie AllchinSummer marketing activity helped Bauer Radio’s Magic 105.4 regain its title as London’s most listened to commercial radio station in the third quarter after a year in second place, according to the latest industry figures.
Why HMV should encourage tattoos
Lucy HandleyThe fact that HMV has banned staff with prominent tattoos from working in its stores smacks of management gone mad.
Escape Artist
Branwell JohnsonSecret Escapes launched as a membership website offering exclusive flash sales of upmarket hotel rooms at discounted prices last year. It has just received £8m of new funding and plans international expansion. Co-founder Alex Saint explained the challenges and opportunities for the company to Marketing Week at the recent Abta Travel Convention.
Kimberly Clark pulls Huggies nappy brand
Rosie BakerKimberly Clark is to axe its core Huggies nappy brand in the UK and European market to focus on its strongest markets and growth opportunities elsewhere.
Kia to crowdsource global brand campaign
Rosie BakerKorean car brand KIA is to use crowdsourced creative ideas to form a global brand campaign due to launch next year.
The battle for consumer trust
Mindi ChahalDespite the lack of trust in high street banks, retailers looking to take market share from the big players and provide financial services for consumers will have to work just as hard to gain their confidence.
Universal food label system gets green light
Seb JosephA new food labelling system to help shoppers choose the healthiest options is set to be introduced across all supermarkets in the UK.