Apple unveils iPad Mini
Lara O'ReillyApple last night (23 October) unveiled the iPad Mini, a smaller version of its flagship tablet as it looks to better compete with budget devices from Google and Amazon.
Apple last night (23 October) unveiled the iPad Mini, a smaller version of its flagship tablet as it looks to better compete with budget devices from Google and Amazon.
Topshop is launching ‘Trick or Tweet’ a Halloween themed Twitter campaign that lets customers pay for goods in-store using tweets as currency.
HMV has banned staff from sporting ‘prominent’ tattoos and body piercings in a bid to boost the in-store experience for shoppers.
Facebook’s advances in mobile advertising helped spur a 32 per cent grow in revenue in its third quarter.
An ad for Christian Dior mascara starring Natalie Portman has been banned by the advertising watchdog for airbrushing images of the celebrity brand ambassador.
Kerry Foods’ controversial TV advert for its Richmond Ham brand has been banned for the misleading claims it made about the product’s British origins but went unpunished for featuring a naked farmer despite hundreds of complaints.
Market research sometimes gets a bad press, but as Rhiannon Price of Northstar Research proposes, could this be because it is sometimes carried out and used in the wrong way?
Better alignment means mapping the customer journey, assessing company performance, developing values and tracking customer satisfaction, says Matthew Powell of Deep See.
By making use of social media, marketers can tap into the world’s biggest focus group to add instant, informed feedback to refine traditional research results, says Toluna’s Mark Simon
Taking the London 2012 Games as the starting point, Phil Rance shows how up-to-the-minute consumer data can expose the unexpected – and the tools that can help brands respond
Mike Stevens of Vision Critical explains how organisations are connecting directly with their customers through online communities
Setting up marquees at air shows and hosting launch parties for games and cookery competitions are some of the tactics companies are using to get out and meet their target audiences of young people and their parents
The inaugural Youth 100 list has found that students have quite mainstream tastes, preferring Innocent smoothies to Pot Noodles and are focused on value for money.
Law firm Freshfields’ first chief marketing officer Libby Chambers is looking to drive the brand sky-high. The former Barclays senior marketer talks to Michael Barnett about her grand plans.
Top brands are piggybacking on the brand equity of other companies to overshadow competitors or gain an advantage in the marketplace. But be warned, these campaigns can be very successful or backfire miserably.