Month: November 2012

Asda shuns supermarket promo code

Eight supermarkets, including Tesco and Sainsbury’s have signed up to a voluntary supermarket code to address the consumer watchdog’s concerns over “misleading” price promotions and ensure promotions are “fair and meaningful”, but Asda has yet to join.

Leveson calls for tougher press regulations

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Lord Justice Leveson has called for the introduction of an independent regulator with the power to fine newspapers up to £1m as part of a “clear and unambiguous” plan to create a “recognised brand of trusted journalism” in the wake of the phone hacking scandal.

Affiliate marketing as a force for good

Rosie

Affiliate marketing is often tarnished with a poor reputation, but at the Sustainable Brands conference in London this week I discovered a way that retailers can use performance marketing as a force for good.

SodaStream hits back at ad ban

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SodaStream is hitting back at its ad ban with a TV spot that directs viewers to the original campaign on YouTube, following Clearcast’s last minute cancellation of its campaign last week.

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