Brands lend support to World Aids Day
Rosie BakerBrands including Durex and Liverpool Football Club and Belvedere vodka are lending support to World AIDS Day (1 December).
Month: November 2012
The Marketing Week – 30/11/2012
Marketing Week ReportersWelcome to The Marketing Week, your guide to the good, the bad and the downright bizarre marketing highlights of the last seven days.
‘Movember message being lost on social media’
Rosie BakerThe men’s health message behind Movember is at risk of becoming sidelined by its success as a “fashion” movement, according to a report that analyses social media reactions to the charity initiative.
Nintendo’s digital comms key to Wii U success
Seb JosephDifficult times lay ahead for Nintendo unless its marketers can harness the influence and reach of social media and online marketing to educate gamers on the functionality of its innovative Wii U console.
HTC appoints CMO to deliver ‘2.0 marketing strategy’
Seb JosephHTC has promoted the senior marketer for its Asia Pacific operations Benjamin Ho to the role of global chief marketing officer as the struggling phone manufacturer looks to boost its mass market appeal.
Asda shuns supermarket promo code
Rosie BakerEight supermarkets, including Tesco and Sainsbury’s have signed up to a voluntary supermarket code to address the consumer watchdog’s concerns over “misleading” price promotions and ensure promotions are “fair and meaningful”, but Asda has yet to join.
Nationwide restructures marketing setup
Russell ParsonsNationwide’s top marketer Chris Rhodes has been promoted to run a newly created division that combines product development, distribution and brand development.
‘New press body must look to marketing to establish trust’
Lara O'ReillyThe new press regulator as proposed by Lord Justice Leveson in his report on press standards must look to raise consumer awareness of its responsibilities and make it more accessible in order to rebuild trust in the industry, according to media and regulation experts.
Wagamama in first charity tie up
Rosie BakerRestaurant chain Wagamama is launching a Christmas campaign celebrating good deeds as part of its first charity partnership.
Leveson calls for tougher press regulations
Seb JosephLord Justice Leveson has called for the introduction of an independent regulator with the power to fine newspapers up to £1m as part of a “clear and unambiguous” plan to create a “recognised brand of trusted journalism” in the wake of the phone hacking scandal.
Affiliate marketing as a force for good
Rosie BakerAffiliate marketing is often tarnished with a poor reputation, but at the Sustainable Brands conference in London this week I discovered a way that retailers can use performance marketing as a force for good.
SodaStream hits back at ad ban
Rosie BakerSodaStream is hitting back at its ad ban with a TV spot that directs viewers to the original campaign on YouTube, following Clearcast’s last minute cancellation of its campaign last week.
Homebase outlines modernisation plan as B&Q bolsters sales
Rosie BakerHomebase plans to modernise its business with the roll out a new store concept, multichannel improvements and an emphasis on exclusive brands such as Habitat to differentiate itself in a declining market as rival B&Q arrests decline in sales.
Thomas Cook marketer outlines £5m campaign strategy
Branwell JohnsonThomas Cook marketer Mike Hoban says that the tour operator is set to deliver its first truly integrated campaign over the Christmas season.
Gillette inks deal with online football game
Seb JosephProcter & Gamble (P&G) has penned a product placement deal with online football game I Am Playr for its Gillette brand as the FMCG business looks to drive registrations for the male grooming range’s recently launched YouTube football channel.