Guinness World Records runs first AR push

Guinness World Records has launched an experiential augmented reality campaign, allowing consumers to “meet” some of its most famous record holders, as it looks to drive Christmas sales of its annual book.

Guinness World Records AR
Guinness World Records AR campaign, featuring the world’s longest dinosaur.

Visitors to the Westfield Stratford City shopping centre in London from 1 November to 4 November will be able to virtually stand next to the world’s tallest man, be chased by the longest dinosaur and stand between the heaviest twins.

They can then share images and videos of their experience directly from the shopping centre via social media.

The technology was created by Appshaker, which also integrated augmented reality into the Guinness World Records 2013 book as the organisation looks to bring the year’s achievements to life for readers.

It is hoped the moves will increase sales of the book and boost the connection children and families have with the Guinness World Records brand.

Sam Fay, senior vice president of global communications at Guinness World Records, says: “We wanted to excite and surprise record fans, and give them an experience that they could not get anywhere else. The live AR was designed to be a collective and interactive experience, which allows families and friends to meet record holders old and new, and who they would never get the chance to meet in real life.”

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