M&S preps Christmas food campaign

Marks & Spencer is preparing to launch its Christmas food campaign this evening to complement its existing festive ads.

brightcove.createExperiences();

Ads highlight a range of limited edition festive food and party ranges including mini beef sliders, mini lobster and prawn cakes, crispy prawn and asparagus balls and posh profiteroles.

M&S is also promoting a three for two offer on selected festive food.

The ad is soundtrack by an instrumental version of Rod Stewart’s ‘Have Yourself a Merry Little Christmas’ with a voice over by actor Matthew Macfayden.

The “foodie” ads break tonight (28 November) and will run until 9 December.

They follow M&S’s main festive ad campaign, which features five different scenes to showcase different product ranges and is set to five different music soundtracks.

Tracks include Lady Marmalade, Jean Knight’s Mr Big Stuff, Kool & the Gang’s Celebration and INXS’s I Need You Tonight.

M&S’s festive ads outdo rival John Lewis’ Christmas adverts for converting viewers into shoppers, according to a study carried out by Vision Critical.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here