Nintendo launches first Wii U ad

Nintendo has launched the first ad campaign for its forthcoming Wii U console, positioning the gaming system at children and families – much like its predecessor.

https://www.youtube.com/watch?v=7dbGJieRaH0

The 60-second ad demonstrates various use cases for the Wii U – which features a tablet-style motion-based controller with its own screen – from playing games alone to singing karaoke with the family and watching films with a partner.

It carries the strapline: “How U will play next”.

The ad first appeared on Nintendo’s YouTube and Facebook accounts but will also be aired on TV nearer the console’s 30 November UK launch date and sooner in the US, where the Wii U will be available from 18 November.

The Wii U is the only major new console to be launching ahead of Christmas this year. New consoles are expected from rivals Microsoft and Sony in 2013.
Nintendo is hoping the launch will turnaround its recent fortunes, having posted its first ever loss in April. Last month it cut back its annual profit forecast by almost 50 per cent as growing competition from tablets and smartphones cuts into its casual gamer user base.

The company predicts it will sell 5.5 million Wii U console by 31 March.

Supermarkets and entertainment retailers – including Game, HMV and Sainsbury’s – are readying their own marketing campaigns to promote the console as they look to revive flagging gaming sales.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here