Tesco Voucher Exchange marks first Christmas activity

Tesco has launched the first phase of its Christmas marketing activity with a TV ad to support its Clubcard Voucher Exchange.

The Voucher Exchange allows Clubcard members to redeem their loyalty vouchers for double their value.

Matt Atkinson, Tesco group marketing and digital officer says the focus of Tesco’s Christmas advertising is “delivering what matters to families and making it better”.

It hopes to treat Christmas “as a feeling not a season” with a series of ads tackling different aspects of Christmas. The next stage of the Christmas activity will focus on gifting, its Finest food range and its Click & Collect offer.

The ads, created by Wieden + Kennedy launch this week.

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