Jamie Oliver first chef to use AR

Jamie Oliver claims to be the first chef to use augmented reality to offer additional digital content alongside a cook book in a bid to encourage more people to take up cooking.

Jamie Oliver adopts augmented reality to enhance traditional cookbook.
Jamie Oliver adopts augmented reality to enhance traditional cookbook.

Oliver is launching “companion app” to sit alongside his latest 15-minute Meals TV series and cookery book.

Home cooks can use the Aurasma enabled app to access additional video and online content by scanning pages of the recipe book. It will access a digital recipe card which users can then take with them to supermarkets to make sure they have all the right ingredients

The free app also provides ingredients and equipment lists, nutritional information and allows users to set a reminder for the Channel 4 series.

It has been created in partnership with Channel 4 and Fresh One Productions to “tie the book and TV series together”.

Jamie’s 15-Minute Meals TV series started on 22 October and the cook book is available now.

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