Chanel recruits Brad Pitt as brand ambassador
Chanel No 5 has launched a TV advertising campaign featuring Brad Pitt called ‘The Journey’.
The ad was created in-house by Chanel and filmed by Atonement director Joe Wright.
HMV preps animated Christmas ads
Rosie BakerHMV is pinning its hopes on a series of animated TV ads featuring its Nipper the dog character and gramophone in a bid to reverse flagging sales ahead of the crucial Christmas trading period.
World’s cities are paved with opportunity
Michael BarnettFor brands looking to expand, whether overseas or in domestic markets, a city-centric marketing strategy is proving effective as it helps cut risk and costs while capitalising the wealth being generated in those areas.
Sainsbury’s Sarah Warby on Christmas
Seb JosephSainsbury’s top marketer speaks to Marketing Week about how she hopes the supermarket’s focus on the small moments leading up to Christmas will give it a competitive edge over the festive period.
Pernod Ricard on ’empowering’ its marketers to communicate on sustainability
Niamh CarrollGreenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.
Soft skills trump functional marketing expertise, study finds
Charlotte RogersLeadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind.
Marketing recruitment intent slows as cost concerns put brands off
Molly InnesExclusive data from IPA Bellwether shows more brands are expecting job losses this quarter compared to last.
Danone eyes ‘selective price increases’ as volumes grow
Niamh CarrollDespite returning to positive volume growth, Danone’s CFO says the business will continue to make strategic price increases behind its “differentiated” products.